About Brand

Jana Jaanson is an Estonian leather designer. She has always been fascinated working with her hands, from a young age.
Jana started the idea of her own brand while studying at Tartu Art College. She was looking for an alternative to stitches as part of her school work, at first she tested screw rivets, but then found stainless bolts. After the first tests, Jana realized that if she wanted to offer maximum quality and user-friendliness, it was necessary to use stitches in certain places, but the bolts had come to stay.
She did internships at leather design companies in Estonia and Spain.
And started her own brand at 2019.
Material and Design
Jana Jaanson Design bags are handmade with a passion for traditional craftsmanship and innovative design.
Useing high-quality vegetable tanned leather which is tanned using natural vegetable tannins. It is long-lasting and will serve you for years, developing a natural patina over time.
The bags are screwed together by bolts to give a strong shape and personality.
Combined with various effect skins to add shine.
Bags have magnetic closure and you can change the straps of the bag according to your mood, outfit or season.
Environmental friendliness
Brand main values are quality, durability and functionality. Which go hand to hand with modern design and style.
It is very important for designer that all products are made environmentally friendly and the waste of material is minimal, cuts of the bag are made and arranged in such a way that the valuable material can be used to the maximum.
Small pieces of leather turn into accessories that you can match with the bags or wear separately. All ideas are born and realized in her home studio.
Believing that a given name affects our personality and identity, all the names of the bags and accessories are inspired by the initials of the brand - JJ - named after women's or men's names that start with the letter J, giving the bag a piece of its maker.